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Wild Lilac

Lug Width

Size Chart

Buckle/Clasp Type

WHAT IS LUG WIDTH? (Click here to know more)

Measure your lug width before selecting a strap size.

× Lug Width Size Chart
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REFINED GOAT SUEDE LEATHER Leather sourced from the finest LWG Gold certified tanneries.

QUICK RELEASE Change your strap on your own

MICRO ADJUSTMENT Perfect Fit for all wrist sizes

6 MONTHS WARRANTY Assured World-Class Quality

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GRACE in Suede

GRACE in Suede

Authentic Goat Suede Leather Watch Strap

Presenting Grace in Suede, an authentic goat suede leather watch strap made with leather sourced from LWG Gold-certified tanneries in India. Designed for the sophisticated watch enthusiast, Grace offers a soft, velvety feel that exudes elegance and refinement making it the ultimate accessory for those seeking both style and comfort. 

Available in six stunning colors, each inspired by the natural world:
Monsoon Sky: A cool Grey that captures the essence of stormy skies.
Winter Night: A deep Black reminiscent of a serene, starlit night.
Wet Earth: A rich Dark Brown that reflects the warm, earthy tones of rain-soaked soil.
Olive Moss: A lush Green inspired by the tranquil beauty of forest moss.
Red Earth: A vibrant Red that evokes the spirit of fertile, sunlit landscapes.
Dusky Dune: A classic tan brown reflecting the warmth and texture of the desert.

Ideal for pairing with any watch style, the Grace watch strap combines luxury, durability, and a timeless aesthetic, making it the perfect choice for both formal events and everyday wear.

Read More
Wild Lilac__Goat Suede Leather watch strap in Lilac (Purple) colour on Longines watch available in sizes 18mm, 19mm, 20mm, 21mm, 22mm

PRODUCT DETAILS

  • Made with luxurious and indigenous Goat suede leather that is known for its velvety surface texture.
  • Leather sourced from the finest LWG Gold certified tanneries.
  • Wisecrafted to ensure great style, wearability and longevity.
  • Skin-friendly and sweat-resistant inner lining.
  • Quick release mechanism to ensure tool-free installation within seconds.
  • Micro-adjustment holes for a more customised fit across wrist sizes.
  • Tapered cut for an elegant wrist-wrap.
  • Two extra keepers in authentic leather matching the colour of the strap.
  • Available on a robust tang buckle or a butterfly clasp.

SPECIFICATIONS

Sizes available

  • Width - 18 x 16mm, 19 x 16mm, 20 x 18mm, 21 x 18mm, 22 x 20mm, 23 x 20mm (please measure your watch’s lug width before choosing the size)
  • Length - 120X75mm, to fit all wrist sizes from 6 inches to 8 inches circumference

Material

  • Upper - Authentic Goat Suede leather
  • Lining - Sweat resistant natural Indian leather

Country of Origin

  • Material - India
  • Crafting - India

Note - Strap only. Watch not included.

COMPATIBILITY

  • Any wrist watch with a straight, uninterrupted distance between the two lugs.
  • Any smart watch with a straight, uninterrupted distance between the two lugs.
  • Not for watches having integrated metal bracelets.
  • Not for Casio Gshock watches.

RETURNS & EXCHANGES

We have a 7 day Returns & easy exchange policy.

If you are not satisfied with the product for any of the reasons mentioned below, you can return the product or exchange it with any other product on our easy exchange site dashboard.

Acceptable reasons for Return/Exchange :

  • Received an incorrect product.
  • Received a damaged product.
  • In the case of watch straps, if the strap's lug width does not match the lug width of your watch.

Returns & Exchange Dashboard

Products cannot be exchanged or returned if you do not like the product appearance, specification, style, or color.

For more information please check our Returns, Exchange & Refund Policy

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LIFE QUERIES a.k.a. FAQs

Why choose HEllO EDC watch straps?

Because details define the modern man.

At HEllO, we craft modern luxury gear for those who value quiet sophistication over loud statements. Each strap is precision-made from premium materials and designed to elevate both your watch and your everyday carry. It’s not just an accessory - it’s an extension of your style philosophy.

Are HEllO EDC watch straps made from genuine leather?

We believe in real leather - not marketing labels.

The term “genuine leather” often refers to low-grade, composite leather made from bonded scraps, which doesn’t necessarily mean high quality. At HEllO, every strap is crafted from single-skin, full-grain Italian or top-quality Indian leather, hand-finished for comfort, texture, and long-lasting strength. It’s the kind of leather that feels better, looks richer, and tells your story over time.

Do HEllO EDC straps fit all watch models?

Almost all.

Our Universal Watch Straps fit most timepieces with standard straight lugs and spring bars - from vintage mechanicals to modern quartz watches. For Apple Watch users, explore our Apple Watch Strap Collection, designed with built-in adapters for a seamless fit.

To ensure the perfect fit, measure your watch’s lug width - the distance between the two lugs where the strap attaches. Most watches range between 18mm and 24mm. You can measure it with a ruler or caliper, or look up your watch model’s specifications online. Once you know the size, simply select the same width from our collection.

How do I care for my leather watch strap?

Treat it like you would a fine pair of shoes.

Avoid excessive moisture and direct sunlight, and gently wipe your strap with a soft cloth after wear. Rotate your straps regularly to let them breathe and rest between uses.

At HEllO, our leathers are tested for longevity and resilience, ensuring they only get better with age. With proper care, a HEllO strap will last you years - gracefully developing a patina that’s uniquely yours.

For detailed care tips, explore our Watch Strap Care Guide.

Do HEllO EDC watch straps come with a warranty or guarantee?

Yes. Every HEllO strap comes with a 6-month warranty that covers manufacturing defects and workmanship issues. We stand by our craft - if something doesn’t feel right, we’ll make it right. Because true luxury isn’t just about how it looks - it’s about how it lasts.

Premium suede watch strap praised for exceptional quality and craftsmanship. Customers said it "completely transformed" their watches with its soft, supple texture and refined finish. Comfortable for all-day wear and versatile across watch styles. One customer noted average quality and questioned value, preferring competitors. Some mentioned butterfly clasp preference over tang buckle.

  • 5 stars: 31 (86%)
  • 4 stars: 4 (11%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 1 (3%)
A
Anonymous (India)
Monsoon Sky / 21mm / Tang Silver
Sophisticated, Lightweight, Comfortable!

I liked the strap. Quick release helped me seamlessly integrate it with my Tissot Gentleman and it changed the whole character of my watch, toning it down to a nice casual weekend watch.

It’s light and super comfortable to wear all day. It gives initial impression that suede surface may be touch difficult to maintain. But overall I am happy with the purchase.

The delivery wasn’t without hiccups though. The partner Delhivery worked with their own idiosyncrasies and delivered with after 4 days since it was out for delivery.

HEllO there! Thank you for sharing your experience with the GRACE in Suede. We're delighted to hear you love how it complements your Tissot and find it comfortable for daily wear. Sorry to hear about the delivery hiccup. Although we try to choose the best delivery partners, sometimes the last mile is beyond our control. Hope your watch strap continues to serve you well! If you need any assistance, feel free to reach out.

g
gilbert Ignat (India)
Dusky Dune / 22mm / Tang Silver
Good build quality

Good build quality 👍🏻

R
Ritesh Sarangi (India)
Monsoon Sky / 21mm / Tang Silver
Good looking

GRACE in Suede

R
Roshan Shinde (India)
Dusky Dune / 22mm / Tang Silver
Top-notch Suede Strap

My search on the internet for the quintessential Suede strap for my Esprit watch ended when I bumped onto HELLO EDC website. Thanks to their Instagram handle that I was able to find it.
I bought the DUSKY DUNE 22mm lug width model.
The quality of the strap is very good. And it adds to the elegance of my watch which has an off-white dial. The strap has transformed the watch into a fine piece of art.
Thank you very very much HELLO EDC team for making such fine quality strap. Kudos to your efforts.

Continue manufacturing awesome straps with other materials as well.

S
Sanjay Purohit (India)
Wet Earth / 21mm / Tang Silver
Very good quality watch straps

Very good quality watch straps. It has been difficult in getting high quality straps in India. Hello straps are as good as it can get.

I
Imranhirani (India)
Quite versatile

Quite versatile. Goes on my speedy and Cartier drive

M
Mayank (India)
Top notch quality

I was looking for a strap for my Seiko SSK and stumbled on this website. I picked this Suede strap and it was exactly what I wanted. The fit and finish is as good as shown in this picture. It gave my watch a complete new look.

R
Robin (India)
Dusky Dune / 19mm / Tang Silver
Loved it . Absolutely transformed the watch

The strap feels premium, comfortable for all-day wear, and gives the watch a completely new character

K
Kanishk (India)
Dusky Dune / 20mm / Tang Silver
I went for the dusky dune and I wasn't

I went for the dusky dune colorway and I wasn't disappointed. The quality and the finish seem great and compliment the watch. The finish is quite smooth and all you should worry about is which colour you like because the quality is definitely there.

S
Sunnchawla (India)
Monsoon Sky / 22mm / Tang Silver
P
Pranav Athalye (India)
Wet Earth / 20mm / Tang Gold
More than just pretty pictures.

I have DWC Heritage with yellow case and white dial version. The strap it came with is really good but never liked the color it had. After searching online for straps, I decided to give it a shot with Grace is Suede and oh boy it has turned the watch into something more beautiful piece than what I have imagined. Strap is so supple that it doesn't need any break-in. Just start using it and it will adapt your wrist. I'm definitely purchasing few straps in future for sure...

S
Saurabhx (India)
Red Earth / 18mm / Tang Silver
Premium and Great quality.

I ordered another strap from Hello shortly after trying this Red Grace in suede and you can guess how much I liked it. These are crafted from premium quality real leather. Just go for it.

P
Proteek (India)
So Good I Bought Another!

I was so impressed with the quality and comfort that I ended up picking up another one in the "Dusky Dune" colorway as well.

The Suede Strap from Hello is one of those accessories that quietly elevates the entire personality of a watch, and the Dusky Dune colorway does this beautifully. From the moment you handle it, the soft suede texture immediately stands out. It has that refined finish suede lovers appreciate—subtle, elegant, and effortlessly stylish.

This strap is particularly appealing for its balance between comfort and character. The leather is supple against the wrist and quickly molds to your skin, making it comfortable for long hours of wear. Unlike some stiffer straps that take time to break in, this suede strap feels wearable almost immediately.

The stitching and finishing are clean and thoughtfully executed, which adds to the overall premium feel. It’s clear attention has been given not just to appearance but also to durability. The Dusky Dune shade itself is wonderfully versatile, pairing easily with a wide range of watch styles.

Overall, this is a great option for anyone looking to give their watch a softer, more characterful look. It’s comfortable, stylish, and versatile—exactly what you want from a well-made suede strap.

S
Senti (India)
Monsoon Sky / 20mm / Tang Silver
One of the finest suede straps out there

One of the finest suede straps out there.

P
Proteek (India)
Grace Suede Strap – A Simple Upgrade That Transforms Your Watch

The Suede Strap from Hello is one of those accessories that quietly elevates the entire personality of a watch. From the moment you handle it, the soft suede texture immediately stands out. It has that refined finish that suede lovers appreciate — subtle, elegant, and effortlessly stylish.

What makes this strap particularly appealing is its balance between comfort and character. The strap is quite supple against the wrist and quickly molds to your skin, making it comfortable for long hours of wear. Unlike some stiffer straps that take time to break in, the Grace in Suede Strap feels wearable almost immediately.

The stitching and finishing are clean and thoughtfully executed, which adds to the overall premium feel. It’s clear that attention has been given to durability as well as appearance. While suede naturally leans toward a more casual style, this strap manages to maintain a refined presence that works in both smart-casual and semi-formal settings.

Overall, this is a great option for anyone looking to give their watch a softer, more characterful look. It’s comfortable, stylish, and versatile—exactly what you want from a well-made suede strap.

A
Aditya Duggirala (India)
Dusky Dune Grace Suede

Purchased the Dusky Dune to pair with Ice Blue dial HMT Kohinoor. The combination looks great. Love the strap color and quality.

A
Anonymous (India)
Monsoon Sky / 20mm / Tang Silver

The product is of high quality with an excellent finish. It fits well on my 7-inch wrist.

N
Nilesh (India)
Winter Night / 18mm / Tang Silver
I found the strap of ok quality and its worth the

I found the strap to be of average quality, and I don’t think it’s worth the price. You can get better quality straps for a similar price at Titan or Timex stores. I wouldn’t recommend this one unless you’re specifically looking for its design.

HEllO Nilesh,

Thank you for taking the time to share your feedback. We’re sorry to hear the strap didn’t meet your expectations.

We’d like to share a little more about the product you purchased, as many of its details aren’t immediately visible. Grace in Suede is crafted from real single-skin suede leather sourced from LWG-certified tanneries, not leather made from bonded or leather-waste pulp. Single-skin suede is naturally soft and supple from day one, so it doesn’t require a break-in period.

Beyond the leather itself, every HEllO strap is thoughtfully engineered for comfort and longevity. We use premium stitching and hand-finished crack-free edge paint for durability, a real single-skin leather lining for lasting comfort, and 10 micro-adjustment holes with a 5 mm pitch, compared to the industry standard of 7 holes, allowing a more precise fit on the wrist. Every strap also comes with dual floating keepers and an extra set of keepers, making it easier to replace a worn keeper or personalise the look of your watch.

This has made the Grace in Suede strap our best seller!

Since HEllO was born from a community of watch enthusiasts with a simple belief that watches deserve straps engineered with the same attention to detail, our every product is conceived, designed, and curated in-house, proudly made in India, and backed by a 6-month warranty.

As India continues to create brands that earn global recognition through design, craftsmanship, and innovation, HEllO is committed to playing its part by building a world-class Indian watch strap brand. We know value is measured differently by every customer, but we hope this gives better insight into the materials, engineering, and thoughtful details behind our products.

We sincerely appreciate your feedback, and if there’s anything we can do to improve your experience, we’d be happy to help.

W
Waseef (India)
Spot on quality and craftsmanship

The quality and craftsmanship are nothing short of exceptional. From the moment I unboxed the Suede Monsoon Sky 19mm strap, I was captivated by its rich finish and premium feel. It has completely transformed my once-forgotten chronograph, giving it a fresh personality and a renewed sense of character. Every glance at my wrist is a reminder of just how beautifully made it is. A truly outstanding purchase, and one I would recommend without hesitation.

THANK YOU!!!

A
Anonymous (India)
Dusky Dune / 20mm / Tang Silver
Much more than expected

Much more than expected 👍

D
Drrajeshnshah (India)
Dusky Dune / 19mm / Tang Silver
Excellent…Beyond once expectations

Excellent…
Beyond once expectations..

C
Chintan Mistry (India)
Winter Night / 21mm / Tang Silver
As expected

As expected. Nice stitching and quality. Great product.