{"product_id":"the-mic-tape-fkm-rubber-nato-strap","title":"THE MIC TAPE STRAP","description":"\u003cp\u003eWhatever be your unit, make it count.\u003c\/p\u003e\n\u003cp\u003eLife has a curious way of measuring us.\u003c\/p\u003e\n\u003cp\u003eA batter is measured in runs.\u003cbr\u003eA bowler in speed.\u003cbr\u003eAn athlete in seconds.\u003cbr\u003eA traveller in miles.\u003cbr\u003eA business in numbers.\u003c\/p\u003e\n\u003cp\u003eThe units may differ, but the pursuit remains the same.\u003c\/p\u003e\n\u003cp\u003eTo improve.\u003cbr\u003eTo progress.\u003cbr\u003eTo leave the scoreboard a little better than we found it.\u003c\/p\u003e\n\u003cp\u003eTHE MIC TAPE is inspired by one of the simplest measuring tools ever created: the tape measure. A tool designed to answer a deceptively simple question.\u003c\/p\u003e\n\u003cp\u003eHow much?\u003c\/p\u003e\n\u003cp\u003eWe’ve taken that idea and reimagined it for the wrist.\u003c\/p\u003e\n\u003cp\u003eCrafted from tough industrial grade FKM rubber and designed to resemble a real measuring tape, THE MIC TAPE brings together playful design, everyday comfort and a philosophy we deeply believe in.\u003c\/p\u003e\n\u003cp\u003eLife will measure you anyway. The only thing worth deciding is what you’ll do with the numbers.\u003c\/p\u003e","brand":"HEllO EDC","offers":[{"title":"Maker's Yellow \/ 18mm \/ 210mm","offer_id":51569574510887,"sku":"WS-MICTAPE18-SML","price":3450.0,"currency_code":"INR","in_stock":true},{"title":"Maker's Yellow \/ 20mm \/ 210mm","offer_id":51568662642983,"sku":"WS-MICTAPE18-MED","price":3450.0,"currency_code":"INR","in_stock":true},{"title":"Maker's Yellow \/ 18mm \/ 235mm","offer_id":51595590893863,"sku":"WS-MICTAPE20-SML","price":3450.0,"currency_code":"INR","in_stock":true},{"title":"Maker's Yellow \/ 20mm \/ 235mm","offer_id":51595590926631,"sku":"WS-MICTAPE20-MED","price":3450.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0682\/3034\/9095\/files\/MIC13.jpg?v=1783345350","url":"https:\/\/www.helloedc.com\/products\/the-mic-tape-fkm-rubber-nato-strap","provider":"HEllO EDC","version":"1.0","type":"link"}